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Forget bringing sexy back,
Boudoir is bringing pretty back. The
new boutique in the heart of Yaletown, makes shopping for that girl’s-night-out
ensemble stunningly simple. With sweet in-store touches like crystal chandeliers,
and velvet ottomans, to racks full of celebrity approved lines, oh come all
ye shopping faithful. As the ultimate gals night out approaches (hint, Sex and
the City movie and martini’s), The Style Spy sat down with owner Susan
Vu, to learn her Cosmopolitan way of deciding what pieces make it in-store.
What's
in a name?
For me, a name should tell a story and set a mood. The word 'boudoir', says
feminine, pretty, intimate, special. This is my take on a modern day boudoir.
It's a place where girls come to browse for a special find that will make their
day.
Take
us behind the scenes...why did you open Boudoir?
Working as a graphic designer for the past 7 years, I felt it was time for me
to branch off into a new creative field. Fashion was always an inspiration in
my design projects. What basically started with, "Wouldn't it be cool to
open a boutique?" ended with actually opening a boutique. There were a
lot of highs and a lot of lows throughout the process. It took about 8 months
to pull everything together, but we're extremely happy with the result.
Who’s
style do you look to when picking pieces for the store?
I don't have anyone in particular I look to for fashion inspiration, but I always
have in mind that girl who's sitting on a patio in Yaletown enjoying a martini
with her girlfriend. I think, "What would she be wearing".
Tell
us what you got?
Boudoir's focus is on pretty, social attire, so everything has a touch of feminine.
We cater to what I like to call the 'feminista' [or the] feminine fashionista.
We carry a lot of dresses, pretty tops, denim, clutches, jewellery and accessories.
Boudoir
girls are crazy about?
Our dresses. Whether for a stag or wedding or birthday, we have something special
for every occasion. [Boudoir girls] love the unique styles and that we only
carry a few of each, so the chances are very slim another girl will be wearing
the same dress.
Staff
selects?
At the moment, my favourite would be our long goddess dress by Pathway ($148)
available in ivory and deep purple. It’s made of modal jersey which feels
so yummy on. Dress it up with a pair of heels or dress it down with a pair of
gladiator sandals. It’s very casual chic.
What
do you like about Boudoir that separates it from other boutiques?
The atmosphere is definitely special. It’s small, intimate and feminine
and brings out the pretty in all of us. The style of clothes offered and price
point is what everyone really appreciates here.
Steal
of a deal?
All of the lines we carry are extremely well priced ranging from $50 to $250.
For casual attire, we have Covet that girls
absolutely love. Nu
Collective is by far my favourite for social attire. All of their dresses
and tops are made of 100% silk (charmeuse, chiffon and tissue) and retail for
under $250.
Boudoir, 102-1230
Hamilton Street, Vancouver, 604-676-7281
Heidi
Hofstad, The Style Spy
heidi@thestylespy.com