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November 26, 2009
Posted By: Jan Tong
Let’s Get Crafty

What’s old can definitely be updated and made new again. Last month, Aldo launched a contest to promote Aldo DIY, a collection of studs, buttons and bows to embellish and update your accessories in a flash. The public was invited to “design it yourself” and use different materials to give their pair of shoes or bag a one of a kind look. Judged by industry insiders at Teen Vogue and Aldo, Vancouver’s very own shoe lover, blogger and DIY extraordinaire, Aimee Laurel was a contest finalist. Aimee livened up and transformed the wedge heel of her favorite Aldo mary janes by hammering and covering the heel in gold thumb tacks. Drawing inspiration from a Jeffrey Campbell wedge bootie, the juxtaposition of demure mary janes with some major hardware reflects Aimee’s own hard and soft fashion style. A personal shoe creation that she absolutely loves and a tribute to her shoe fetish and Aldo addiction - now that’s seriously crafty.

Aldo Lucresha studs $4 CAD
Mittag Multi-Chain & Broach $20 CAD
Oats Bows $6.98 CAD

Jan Tong, The Style Spy
jan@thestylespy.com

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Comment by MizzJ
2009-11-26 12:43 am

What a cool contest! Aimee’s shoe is pretty original, I’d like to see that in stores!

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Comment by Do It Myself « all rise, aim high
2009-11-26 12:54 am

[...] Check out the post here. [...]

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Comment by kimbotz
2009-11-26 1:34 am

Go Aimee! Representtttttttt thefgame and SFU Communication! hahaha <3 I love your craftiness

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Comment by erin
2009-11-26 7:37 am

that’s awesome! great job girl!

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Comment by Martina
2009-11-26 9:32 am

those are some kickass boots~!

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Comment by Mandy Candy Wong
2009-11-26 2:25 pm

Aimee’s shoes trumps them all.
good job darling and thanks Jan for featuring a member of thefgame team :)

mc

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